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UX is what defines the foundation of interface design. It has shifted from plain design to user focus.   Granted UX is just one part of design, we highly recommend that you familiarize and study different areas of UI UX experience. But where do you start? Well, you can refer to this article as we made you a

One of the things that a lot of UX research teams encounter, is when a user struggles with the UI of a product or application, only to comment on how great the overall design and look of the interface.  Despite having encountered so many errors and challenges, the user only talks about the interface’s aesthetics. While

Design in UX should not only be about aesthetics but equally importantly, it should also be usable. Thus, a UX designer’s role is to design a product that is both aesthetically pleasing and user-friendly. But how do you test the product usability? In this article, Heuristic Analysis In Improving The User Experience, we will discuss what

Generative and evaluative research is very different. The goal of generative research is to define the problem you like to create and design a solution for.  Evaluative research, on the other hand, helps evaluate and understand an existing design, whether it is in prototype, final, or some other form.  In this article, Generative vs Evaluative Research, we

Companies are becoming more aware of the importance of great customer experience (CX), wherein planning on making improvements and measuring customer experience is one of the top priorities.  In this article on Customer Experience Metrics: A Complete Guide, we will discuss in in-depth the following topics: Table of Contents What are the most important customer experience metrics?Net

When it comes to defining and describing behaviors in the UX research study, we often have too many blind spots as we try hard to recall what the users did. We ask users to describe their own behaviors and often than not, their recollections do not align with what really happened vs what they believed

UI and UX are terms that are often used interchangeably. You may have read a lot of articles and resources using these terms when talking about topics in design and the likes, but these terms mean very different things. So what exactly is the difference? If you want to know what UI vs UX means and

Gestalt principles, or also known as gestalt laws, are rules on how our eyes perceive or look at visual elements. As humans, we tend to group similar elements, recognize patterns, and simplify complex images as we look at objects.  But how do we accomplish such a remarkable visual achievement, given that our vision input, is just

The human centered design is a process centered in people you are designing for and ends with design solutions that are tailored to suit their needs. This is a long design process that involves building empathy with people, generating ideas, building prototypes, and putting the design innovation as a solution to the world.In this article, What