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Defining the users’ problems is considered a basic practice in the UX design thinking process. It is also considered the most important step as UX professionals can identify clearly and properly what the problem is and at the same time articulate problems in the user experience. Without this step, we won’t be able to begin the

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Making decisions as a UX designer is not an easy task. There are many things involved when it comes to decision making and, in this article, The Art of UX Design Decision Making, we will discuss in in-depth how decisions in UX design unfold and what are the components involved in this process. This article will

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UX researchers are all aware of the importance of user behavior. And one of the things that are observed in UX is the people’s habits, which are the basis of human behavior. In this article, The Hook Model Framework, we will discuss what this framework is about and how it became the holy grail of product

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Are you in charge of making product decisions in your team? Are you confident enough that you made the right decisions, and are doing the right job? In today’s article, Riskiest Product Assumptions, we will discuss what this is about including when to identify that you’ve made the right decisions, what defines making the right decisions,

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In UX, we are all aware that user testing is a crucial step before a product or feature launch. However, a one-and-done approach is not a smart way to do user testing. This is where the importance of a continuous user testing strategy comes in. In this article on Continuous user testing, we will get to

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It is always such a relief when you’ve successfully completed your study. Whether you conducted surveys with existing users or had conversations with potential users, you’ve had a lot of information on hand. The next logical step would be: what do you do with this information? This article, Analysis of User Interviews, will tackle just that— How to communicate user

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Did you notice that most websites are almost the same in looks? Most websites have the top navigational bar. Mobile apps use the tab bars. And most logins require you to input the username and password. While everything seems like a trend, designers do follow several design patterns to shape the world. In this article, common

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In this article, UX Typography Guide, we will delve into the importance of typography in user experience.  As UX professionals, we are well aware that typography can make or break the success of any website or application. It serves as the basic foundation of UX design since 90% of online content is in text form or

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Often, after a new product design was launched, you find your customers using the product differently than what you’ve expected. It can also happen that the users’ tasks became different, resulting to go against the initial product development plan or your vision. You wonder why this happens. In this article, Continuous Design UX, will cover how you

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When it comes to product development, ideas can be unpredictable. Everyone on the team has ideas to improve a new or existing product.  While this is a good initiative, the UX team can have an idea overload. What is the best way to resolve this incident?  The UX team should test ideas with the target audience in

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