Articles

A bad customer experience can be very devastating. These days, the power of customer review can either make or break a company. These days, consumers heavily rely on customer reviews before purchasing a product.  If you are one of the companies who suffer from bad reviews because of poor customer experience, then you may want to read

Read More

Articles

In today’s article, Why Readability UX Is Important, we will discuss how readability, one of the important aspects of web design usability, affects the way users process information.  Good readability allows your users to efficiently read your content and understand the message more clearly.  However, with bad readability, this may result in users getting away from your content.  In

Read More

Articles

In user testing, one of the most important questions to ask is, how many users do you need?  This question is very important when it comes to planning to conduct a usability test. Most companies are reluctant to do usability testing because they are unsure of the number of users to test and most of them

Read More

Articles

For decades usability testing has been the fundamental tool in UX. Getting the product in front of the target market for them to use and experience is found to be an invaluable resource that makes a significant impact in terms of shaping the product design. While there is no doubt that usability testing is important in

Read More

Articles

You may have experienced browsing a website and was confused with various design elements that you had no idea where to even begin to look.  If you struggle to focus, then the website is likely missing a clear visual hierarchy.  In this article, Why Visual Hierarchy In UX Is Important, we will discuss a website’s visual hierarchy and

Read More

Articles

UX research can be expensive. The resulting insights could be relevant beyond the scope of the initial research or study. This article, What Is A UX Research Repository, will discuss the importance and the relevance of having user experience research repositories.  In light of this, we will also tackle the following sub-topics: Table of Contents What is a

Read More

Articles

When it comes to creating a great user experience, designing a product, and hoping the users are satisfied and happy with it is not enough. Most successful product designs are built with a good management system. In today’s article, Lean UX: A Beginner’s Guide, we will discuss what lean UX is and its role and importance in

Read More

Articles

In this article, What Is Preference Testing In UX, we will look more into preference testing as part of user research, including what is it, when is it used, how it is different from A/B testing, and its disadvantages in user research. Table of Contents What is preference testing?When do you conduct a preference test?  What to

Read More

Articles

You may have heard lately about the core web vitals from Google, which was formerly known as the page speed report. This is similar to the old speed report, but it includes new key metrics that are geared towards better UX. So, in today’s article, Core Web Vitals: Google’s Metrics For Measuring User Experience, we will be

Read More

Articles

The SaaS industry is one of the fastest growing industries today. Every year, professionals across the globe travel the world to grab the opportunity to attend SaaS conferences. These conferences serve as opportunities for professionals to grow their knowledge, skills, and networks.  While we are experiencing lockdown and travel restrictions worldwide due to COVID 19, this

Read More