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When it comes to quality assurance, there are parts of the QA process that are less or more important, depending on the specified stages in product development. For example, when the product is in its early stages with testing already included, except that the weight of its priority is on catching bugs and providing functionality that

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The idea of “flow” was first coined by a psychologist named Mihaly Csikszentmihalyi. He described it a highly focused mental state where the user is completely immersed in their tasks with a goal or task to compete it. Often referred as “in the zone”, it helps UX designers better understand and anticipate the cognitive patterns of

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Did you ever experience going over your grocery list but as you got further down your list you realize you missed out on some important things? Or have you experienced lining up at the cashier to pay, but you forgot something? Before you know it, you’ve gone back and forth a lot of times. wouldn’t be

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When it comes to signing products for a better user experience UX designers often must immerse themselves into the lives of their target audience. This means that UX professionals would need to put themselves in the shoes of their target audience which implies doing user interviews, creating personas, designing user flows, journey maps, doing focus groups

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One of the most important goals of any UX design project is to offer solutions to business problems and at the same time provide users with meaningful and valuable experiences. However, there will be instances when you get to conduct a UX project with little budget and limited deadlines, which results in several challenges when it

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Defining the users’ problems is considered a basic practice in the UX design thinking process. It is also considered the most important step as UX professionals can identify clearly and properly what the problem is and at the same time articulate problems in the user experience. Without this step, we won’t be able to begin the

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Making decisions as a UX designer is not an easy task. There are many things involved when it comes to decision making and, in this article, The Art of UX Design Decision Making, we will discuss in in-depth how decisions in UX design unfold and what are the components involved in this process. This article will

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UX researchers are all aware of the importance of user behavior. And one of the things that are observed in UX is the people’s habits, which are the basis of human behavior. In this article, The Hook Model Framework, we will discuss what this framework is about and how it became the holy grail of product

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Are you in charge of making product decisions in your team? Are you confident enough that you made the right decisions, and are doing the right job? In today’s article, Riskiest Product Assumptions, we will discuss what this is about including when to identify that you’ve made the right decisions, what defines making the right decisions,

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In UX, we are all aware that user testing is a crucial step before a product or feature launch. However, a one-and-done approach is not a smart way to do user testing. This is where the importance of a continuous user testing strategy comes in. In this article on Continuous user testing, we will get to

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