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An effective way of directly observing the users and their behaviors is called the contextual inquiry method or also known as the participant observation or popularly known as on-site study. Contextual Inquiry – Table of Contents 1 What is contextual inquiry?2 Guiding principles of contextual inquiry2.1 Context2.2 Partnership2.3 Mutual interpretation2.4 Focus3 What are the advantages

Empathy is one of the most important factors in any UX design. However, only a few UX professionals focus on using empathy in terms of understanding user experience despite the many endless conversations about its importance. From a user perspective, comments like “as a user, I would not normally use that” or “our users are not

Rolling research is an on-going, regularly scheduled research sessions directed toestablish answers to usability questions and concerns. This type of research is moreefficient compared to the conventional session-by-session research due to itspredetermined schedule, using the same basic methods in every session.Another good thing about the rolling research program is it can be done weekly,monthly, or

As someone working in the UX field, I could say that one of the most important factors for good user experience is knowing your user’s behavior. The good news is, there are multiple research methods and tools available. However, it is not always practical to observe these behaviors directly such as when and where these behaviors

As UX experts, we bear the responsibility of introducing the brand or the product to our target audiences in the best ways we can. And to achieve this, we need to make the users understand everything to properly deliver the brand, product, or the copy to them. However, in doing this, there is something we

Color psychology in UX is an important tool in creating UI elements like buttons design, navigation, and CTAs, among many others. These elements are all important in convincing one’s decision to make a purchase and also in establishing brand communication towards users. Since color is considered as the easiest element to remember in terms of

UX research, or sometimes also called “design research”, plays a very important role in knowing about the target market. It also serves a lot of purposes throughout the design process such as identifying, approving and disapproving assumptions, looking for commonalities across target audiences, recognizing users’ needs, goals, and etc. In this article, UX Research: A Beginner’s

Product management conferences help product managers develop skills for more efficient practices to help them optimize customer knowledge and insights. These skills help better manage the products they are handling and at the same time also help increase the effectiveness of any marketing initiative.   These conferences are good reference for product managers who are looking

In this digital age, conversion rate optimization (CRO) is becoming more important as it has ever been due to its impact in the business bottom line. Every digital marketer knows the many benefits of CRO. However, to become successful, one should fully understand how everything works in order to evaluate the right data for conversion. For one,

As professionals in the field of UXR, attending conferences helps us gain a better understanding of human experience and design.  These UXR conferences are a sound investment in gaining knowledge from more successful UX research and methods. The broader one’s understanding of the  human experience, the better design we will have. ~ Steve Jobs Steve Jobs definitely summed