Generative and evaluative research is very different. The goal of generative research is to ...

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Companies are becoming more aware of the importance of great customer experience (CX), wherein ...

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When it comes to defining and describing behaviors in the UX research study, we ...

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UI and UX are terms that are often used interchangeably. You may have read ...

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Gestalt principles, or also known as gestalt laws, are rules on how our eyes ...

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The human centered design is a process centered in people you are designing for ...

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Usability testing comes in so many forms from heatmaps to actual face-to-face interviews. But ...

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So you want to be a UX researcher? Taking this path can be intimidating ...

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The best UX podcasts keep us up to date with everything on user experience ...

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An effective way of directly observing the users and their behaviors is called the ...

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