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We have become used to interactive products as part of our everyday lives. In human computer interaction interaction research, many changes were geared toward making task-related interaction more efficient and easy and how this user interface aesthetically pleasurable in terms of user experience.

In this article, Colombo And Pasch 10 Heuristics For An Optimal User Experience, the ten user experience heuristics for user experience:

Colombo and Pasch User Experience Heuristics

Colombo and Pasch User Experience Heuristics

1. Clear Goals

The system's purpose should be apparent, and it should aim to meet or exceed users' expectations by providing appropriate user's expectations.

1a. The system should have clear and explicit affordances that inform users of its intended purposes.

1b. The system must function as expected, meeting the highlighted purposes and satisfying user expectations.

1c. Additional features, particularly those that anticipate potential alternative uses, are encouraged since exceeding user's expectations typically correlates with a positive user experience aspects.

2. Appropriate Feedback

The user-system interaction should maintain consistent, timely, and non-disruptive feedback.

2a. The system should deliver feedback promptly and consistently.

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2b. Feedback should be unobtrusive, with the degree of intrusiveness dependent on the priority level.

2c. A hierarchy should be established for the obtrusiveness of feedback to match the level of priority.

3. Focused Concentration

The system should be straightforward and intuitive, providing helpful appropriate feedback and avoiding irrelevant distractions to facilitate user concentration.

3a. The system must be user-friendly.

3b. The system should offer feedback that is relevant and useful for the task at hand.

3c. To prevent distractions, the system should avoid irrelevant stimuli.

4. Ergonomical Transparency

The system should be nearly invisible and transparent, allowing target user groups to concentrate on the task and engage in the experience.

4a. The system should be ergonomic and fit the user's abilities and task objectives.

4b. The system's behavior should have consistency and standards users.

4c. The user interface design should have aesthetic consistency, with a smooth and elegant flow between users and the system.

5. Technology Appropriation

Users should be able to modify and personalize the system to their preferences and idiosyncrasies to feel as though the system was designed specifically for them.

5a. Users should be able to customize and manipulate the system's or user interfaces appearance and functionality to some extent.

5b. The customization process should be accessible and predictable in terms of outcomes.

5c. Multiple options for interacting with the system, allowing for different approaches to the same task, should be available to target user groups.

6. Challenges/Skills Balance

The system should be designed to dynamically provide adequate challenges for users of all levels, from beginners to experts, by adapting dynamically to the user's level of skill.

6a. The system should have a manageable learning curve to support beginners.

6b. The system should encourage users to explore and discover all of its features and interaction opportunities.

6c. The system should provide advanced features or functions, such as accelerators, macros, and advanced settings, to intermediate and advanced users, while ensuring they are easily accessible.

7. Potential control

The user interface system should provide users with a sense of freedom and user control over their experience.

7a. The user interface system should help users improve their skills and reduce the margin of error when performing tasks.

7b. The user interface system should avoid making novice users feel trapped by avoiding constraints, providing an exit strategy, and making actions easily reversible.

7c. Users should have the ability to enable or disable automatic processes or system aids.

8. Follow the Rhythm

The user interface system's pace should adapt to the user's rhythm and the activity being performed.

8a. The user interface system's pace should be appropriate for the task it was designed for.

8b. The user interface system should not interrupt the user's experience, but allow users to suspend their interaction and resume from their previous point of progress.

8c. Users should be able to adjust the pace of interaction to suit their preferences.

9. Know Thy User’s Motivations

The system should help users meet their underlying motivations and satisfy their fundamental psychological needs.

9a. The system should be designed with an understanding of the end-users and the tasks they wish to accomplish.

9b. The system should be flexible enough to accommodate a variety of users and tasks in different contexts.

9c. When possible, the system should help users satisfy their need for competence, autonomy, and relatedness.

10. Conservative Innovation

The system should balance innovation with familiarity and consistency.

10a. The system should offer new and varied features to novice users.

10b. The system should strike a balance between innovation and tradition, taking into account familiarity with existing systems and compliance with standards.

10c. The system should ensure interoperability for seamless integration with existing content.


Colombo and Pasch User Experience Heuristics Conclusion

Service and product designers should provide users a user interface aesthetically pleasurable with a straightforward and enjoyable experience. However, designing an effective, efficient, and delightful product requires more than just good intentions.

To prevent user dissatisfaction, it is crucial to follow specific usability principles during the human computer interaction design process. We hope that this article on the ten user experience heuristics brings light to the heuristic evaluation method that is intended to assist you in transforming your positive intentions into an excellent product. The ten user experience heuristics or user experience evaluation methods accomplish this by offering both theoretical guidelines and practical applications related to usability.

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Mary Ann Dalangin

About the author

A content marketing strategist and a UX writer with years of experience in the digital marketing industry.

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