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Websites are the focal points for our messaging and the platforms that we use to get audiences to take actions that we can monetize.  It is a good thing, that these days, we really do not need a complete SEO team and marketing team to get the right data on how we should optimize our website

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While 2020 is such an unforgettable year that most things we have planned turned 360 degrees, fortunately, in the digital and tech industry, this year has been a blessed year. Most businesses and people relied a lot on the digital and technology aspect of everyday activities. And as a result, online services have become popular, and

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UX is what defines the foundation of interface design. It has shifted from plain design to user focus.   Granted UX is just one part of design, we highly recommend that you familiarize and study different areas of UI UX experience. But where do you start? Well, you can refer to this article as we made you a

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One of the things that a lot of UX research teams encounter, is when a user struggles with the UI of a product or application, only to comment on how great the overall design and look of the interface.  Despite having encountered so many errors and challenges, the user only talks about the interface’s aesthetics. While

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Design in UX should not only be about aesthetics but equally importantly, it should also be usable. Thus, a UX designer’s role is to design a product that is both aesthetically pleasing and user-friendly. But how do you test the product usability? In this article, Heuristic Analysis In Improving The User Experience, we will discuss what

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Usability is defined by the quality of the user experience (UX) when it comes to confident using a product or a system. This includes the usability of websites, software, hardware, applications, or mobile devices. The end goal of usability is to effectively and efficiently satisfy the user. In this article, System Usability Scale In UX Research,

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Generative and evaluative research is very different. The goal of generative research is to define the problem you like to create and design a solution for.  Evaluative research, on the other hand, helps evaluate and understand an existing design, whether it is in prototype, final, or some other form.  In this article, Generative vs Evaluative Research, we

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Companies are becoming more aware of the importance of great customer experience (CX), wherein planning on making improvements and measuring customer experience is one of the top priorities.  In this article on Customer Experience Metrics: A Complete Guide, we will discuss in in-depth the following topics: Table of

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When it comes to defining and describing behaviors in the UX research study, we often have too many blind spots as we try hard to recall what the users did. We ask users to describe their own behaviors and often than not, their recollections do not align with what really happened vs what they believed

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UI and UX are terms that are often used interchangeably. You may have read a lot of articles and resources using these terms when talking about topics in design and the likes, but these terms mean very different things. So what exactly is the difference? If you want to know what UI vs UX means and

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