Articles

So, you got no budget to gather feedback from your users and you’re not sure what messages and wording resonates best. What do you do? Introducing a step-by-step guide on how to use Snapchat to gather rapid user feedback from your users, for practically $0.Why use Snapchat for user research?Snapchat have 166M daily (166 million DAILY!) usersYour users

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With the growing access to online services, websites and web applications have developed to become increasingly complex. If you are reading this article, the chances are you use the Internet not only to relax but also for work. Perhaps even for running your own business.  The success of every business depends on aligning business goals with

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This next episode of insights is shared by various experts coming from different digital areas. We’d like to invite you to the world of Digital Marketing Experts that work at large projects and face marketing challenges every day. We asked them our 3 standard questions:What is the most important quality a good digital marketing manager should

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This week’s list contains both true pioneers of the UX research field, as well as some fresh gems both waiting to be followed. We’ve collected a list of research directors, design directors, leaders and heads – many names for such a prominent position. If you want to look behind the scenes of the professionals’ work just

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Continuing our series of awesome people you should follow, this time we looked at the chief members of the UX departments – the heads of UX or, in other words, UX directors. If you aspire to become a UX director or you are one, make sure to acquaint yourself with their blogs and feeds – tons

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We all have favorite product management quotes or at least words we like to live by. Knowing how hectic days can be in the product management world, I thought I would compile some product management quotes that might inspire product managers to do the best they can. Here are the 39 product management quotes divided into

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Using UX Dark Patterns is tempting. They are based solely on all the knowledge we have on the internet users and how they interact with the Web and why they interact with it. It’s tempting to use this knowledge to hack their behavior to boost conversions. What seems like a nice idea may be a

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A/B testing is bread and butter of many UX designers and conversion rate optimization experts. They advocate their effectiveness, claiming A/B’s are the best approach when improving one’s website. Because of that, most website and business owners jump on the bandwagon and start tests themselves, hoping that they will end up with a perfect site as a

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Welcome to People You Should Follow! This week we’d like to present you the crème de la crème – the best of the best when it comes to digital marketers. Some of these digital marketers do not need introductions, but there are gems that share unique insights that haven’t been beaten to death yet. Anyone with “marketing” in

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This week we reached out selected great product managers asking them to share their insights on how to be a better manager. We asked three questions:What is the most important quality a good product manager should have?What was (or is) the biggest challenge you were facing and what you have learned from it?How do you measure

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