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Here´s a quick primer on the key factors you need to consider when creating personas. Even though personas are commonly used in user-centered design, marketing, product development and sales, their effectiveness is sometimes questioned, especially when speaking about their practical use. The Microsoft study conducted couple of years ago highlighted roadblocks to make user personas a

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Good to see you in our next episode of insights shared by various experts coming from different digital areas. This time we are proud to present experiences coming from CRO managers and conversion rate optimizers that have spent years on gathering useful knowledge about increasing conversions and optimizing websites. And this time it’s all for us. We asked

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Until the mid-90s usability testing was conducted mostly in advanced laboratories, which meant that only large companies could afford them. Along with the development of the Internet a necessity to simplify these studies arose. It was done in order to make them accessible to everyone. This was the reason for the development of remote usability testing

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Welcome to People You Should Follow! Ever wondered what it’s like to call the shots in a huge international company? This week we’ve prepared an exclusive list of CFOs just for you. There we go with 26 Chief Financial Officers You Should Follow. We prepared a handy table of contents below – use it to navigate the

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Welcome to the world of usability testingShowing that usability testing actually gives you tangible data about your users and customers is an incredibly easy task. Basically, the data you get about their behaviors, actions, and problems is a great basis for introducing any future improvements to your service. Yet, some find it difficult to take

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Article summary: We all know UX matters on your website and in your product, but people forget that it matters in the emails you send as well. Apply these 15 newsletter UX tips to your email marketing efforts, and you’ll create a newsletter that people will love to read. This will result in more opens, more

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“Black box – any complex piece of equipment, typically a unit in an electronic system, with contents that are mysterious to the user.”– Wikipedia It can solve problems ranging from finding a cure for scurvy to choosing the best pick-up lines. AB testing is much more than one of the ways to optimize your website. Origins

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We’ve all been there. You have a website and a really great product, but people aren’t getting on board. There are ways to turn visitors into customers you only have to understand where is the issue, the “why”,  an execute. Simple as that. Inspiration awakens us to new possibilities and opportunities that can have great impact on both our

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What does it mean to have a “successful business”? Does it mean incredible conversion rates, huge income, and generally liked products? Or does it mean happy and satisfied customers? I know what some of you reading this might answer that customer’s satisfaction is also important, but what would really catch your attention is “conversion rates”, “income” and “liked

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Mobile testing is all about delivering the same quality to mobile user as we would give to any desktop user or online visitor. You may face some challenges when it comes to mobile testing, but in the long run it’s worth the effort. Future on the screensLet me paint you a picture why you should

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