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Did you notice that most websites are almost the same in looks? Most websites have the top navigational bar. Mobile apps use the tab bars. And most logins require you to input the username and password. While everything seems like a trend, designers do follow several design patterns to shape the world. In this article, common

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In this article, UX Typography Guide, we will delve into the importance of typography in user experience.  As UX professionals, we are well aware that typography can make or break the success of any website or application. It serves as the basic foundation of UX design since 90% of online content is in text form or

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Often, after a new product design was launched, you find your customers using the product differently than what you’ve expected. It can also happen that the users’ tasks became different, resulting to go against the initial product development plan or your vision. You wonder why this happens. In this article, Continuous Design UX, will cover how you

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When it comes to product development, ideas can be unpredictable. Everyone on the team has ideas to improve a new or existing product.  While this is a good initiative, the UX team can have an idea overload. What is the best way to resolve this incident?  The UX team should test ideas with the target audience in

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User experience design continually evolves with time- staying on top of technology. In this article, UX Design Trends for 2022, we will cover the ongoing and incoming trends to provide users with the best experience when it comes to interacting with the product. We will cover the following trends: Table of Contents The 2022 UX design

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In this article, White Space in UX Design, we will learn what white space (or also known as negative space) is and why it is essential in UX design.  White space is a valuable design technique when it comes to creating layouts. One of the best ways to place several design elements or visual hierarchy on

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In today’s article, What is Discovery Phase UX, we will explore how a solid foundation helps companies and organizations reduce any occurring problems down the road.  The discovery phase in UX boils down to starting a digital project with a solid foundation to save on time and money. We will discuss what this phase is about, including

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The user-centered approach has become the focal point in creating human-centered product designs, which strive to satisfy users’ needs.  And since this method has become popular in many design projects, UX designers continually search for new techniques in improving user experiences. And one of the most touched factors concerning user experience is human emotions.  In this article,

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More than anything else, content is what makes a website stand out, and well-curated content is what makes the website unique.  You can always make a unique experience with the content you create for your business to help convert visitors into leads and then customers.   While content matters a lot, you also need to consider the ease

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User research requires two primary activities: observing and interviewing. In this article, User Observation in User Research, our focus is on our user behavior.  Observing is one of the vital activities as it provides us with the most accurate information on our users, including their tasks and needs.  Table of Contents What is user observation?Let us look

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