Articles

My friend told me a joke once: “If I were to be a father, I’d want to see the prototype first.” I laughed at his remark and realized that this is true. Creating mockups is a crucial part of giving life to a new project, after all. Some of them prefer to go vanilla and create prototypes

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Do you remember the days when you had to gather with your classmates around a table and get some stuff done? A project for that Econ 101, in a dimly lit library room with people you barely know and barely like? A true pain in the back. The thought “I could be at home so hard

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The problem with standard GA reports is that they are not always suitable to our goals. All businesses and websites are unique and have different needs. Thankfully, GA allows users to create custom reports and dashboards that provide instant access to the data you need. We’ve scoured the web and collected a list of 14 Professional Google

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With the upcoming Black Friday shopping craze, many businesses are tying up all loose ends in anticipation for the incoming sales. However, have you thought of everything? Here at Userpeek we collected overall 119 tips from top sources about how to get your business ready for Black Friday. Check if everything is ready or you’ll end up

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Here´s a quick primer on the key factors you need to consider when creating personas. Even though personas are commonly used in user-centered design, marketing, product development and sales, their effectiveness is sometimes questioned, especially when speaking about their practical use. The Microsoft study conducted couple of years ago highlighted roadblocks to make user personas a

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Good to see you in our next episode of insights shared by various experts coming from different digital areas. This time we are proud to present experiences coming from CRO managers and conversion rate optimizers that have spent years on gathering useful knowledge about increasing conversions and optimizing websites. And this time it’s all for us. We asked

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Until the mid-90s usability testing was conducted mostly in advanced laboratories, which meant that only large companies could afford them. Along with the development of the Internet a necessity to simplify these studies arose. It was done in order to make them accessible to everyone. This was the reason for the development of remote usability testing

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Welcome to People You Should Follow! Ever wondered what it’s like to call the shots in a huge international company? This week we’ve prepared an exclusive list of CFOs just for you. There we go with 26 Chief Financial Officers You Should Follow. We prepared a handy table of contents below – use it to navigate the

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Welcome to the world of usability testingShowing that usability testing actually gives you tangible data about your users and customers is an incredibly easy task. Basically, the data you get about their behaviors, actions, and problems is a great basis for introducing any future improvements to your service. Yet, some find it difficult to take

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Article summary: We all know UX matters on your website and in your product, but people forget that it matters in the emails you send as well. Apply these 15 newsletter UX tips to your email marketing efforts, and you’ll create a newsletter that people will love to read. This will result in more opens, more

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