Articles

This week we asked 24 UX experts about 3 important questions that every good UX designer, manager or consultant asks themselves: What is the most important quality a good UX manager should have? What was (or is) the biggest challenge you were facing and what you have learned from it? How do you measure the effectiveness of your

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Customer Feedback is a valuable source of data and a perfect method to improve your customer satisfaction – it has already been established. (Not yet convinced? Check out this article on ux testing to see for yourself.) However, the questions that probably lodged itself in the backs of many minds are “How do I start? How

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Paper prototyping is the predominant technique of low-fidelity prototyping. It is one of the most useful tools for (not only) UX designers, but its value is often underestimated. For some, it is considered to be a waste of time, because today we have countless desktop & web solutions for prototyping. But ‘Axure-like’ programs have their

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Whatever we do in a business context should be ethical. This is common sense nowadays. But it is not always as obvious where the thin line between ethical and unethical business practices is drawn as you might think it is. In this article we will have a look on UX ethics in the context of

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Is sustainable corporate profitability what you’re aiming for? Just have a look and see how the pros do it. Here we’ve got a hot list of  Customer Success Managers you should know and follow.  This time we’d like to present 42 Successful Customer Success Managers You Should Follow in our “people you should follow series. We prepared a

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The Customer Experience (CX) encompasses all experiences an individual has with your brand, services, content, touch-points, interactions, employees, products and so on. It can be hard to measure, but you could take into account the customer’s overall experience, likelihood to continue use, and likelihood to recommend to others. A good customer experience allows the customer to

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Whether you have an online bike shop or sell SaaS services, these three easy heat map tools can help you to better understand your visitor’s behavior. Use this knowledge wisely and you may be surprised how simple mouse tracking analytics with heat map software can help you to improve your business. People Won’t Read Your ContentWell,

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Summary: Information Architecture helps you structure your content and information in an efficient way. Define your audience, establish the information you want to convey, align your design and language to your information, create guidelines, and start measuring. Since more and more people are directing their sights towards the UX field, it’s time to educate on

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Asking the right questions to your customers can be a difficult balancing act. You want your customers to think about the answers, but you don’t want them to be tired or frustrated with your customer feedback survey. The solution for this dilemma is to create specific customer feedback questions with a clear objective. Today, we’re

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A/B Testing is the process of dividing traffic and comparing two variations of the same element to see which yields the best results. A/B testing is often used in marketing to determine which marketing message, offer, design or other element is most effective at improving response rates. On the Web, A/B testing is used for website

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