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We’ve all been there.

You have a website and a really great product, but people aren’t getting on board. There are ways to turn visitors into customers you only have to understand where is the issue, the “why”,  an execute.

Simple as that.

Inspiration awakens us to new possibilities and opportunities that can have great impact on both our personal and on our online marketing life. So if you’re looking to be inspired, check out these 31 conversion quotes that will boost your optimization insight.

I hope you will find them useful!


By optimizing for customer success, you’re more than likely optimizing for growth. ~ #AlexTurnbull
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A website without conversion rate optimization is like a car with no wheels – it will take you nowhere. ~ #JeremyAbel

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Your customers’ journeys are their stories, NOT funnels. ~ #BryanEisenberg

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If your competitors are all doing X, try Y. ~ #CarlyStec

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Your landing pages aren’t Wikipedia. ~ #OliGardner

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In God we trust. All others bring data. ~#WilliamEdwardsDeming

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That which is measured improves. ~ #KarlPearson

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Start testing and stop arguing. ~ #JonCorrell

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What you prefer or what your designer prefers doesn’t matter if it’s not getting you conversions. ~ #NaomiNiles

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You will get all you want in life if you help enough other people get what they want. ~ #ZigZiglar

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Clarity trumps persuasion. ~ #FlintMcGlaughlin

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Your copy should always be about relationship building: solving problems, making life easier, easing pain. ~#RobertaRosenberg

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I have not failed 10,000 times. I have successfully found 10,000 ways that will not work. ~ #ThomasEdison

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Successful people ask better questions, and as a result, they get better answers. ~ #AnthonyRobbins

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It’s much easier to double your business by doubling your conversion rate than by doubling your traffic. ~#JeffEisenberg

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It’s fine to celebrate success but it is more important to heed the lessons of failure. ~ #BillGates

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It’s fine to celebrate success but it is more important to heed the lessons of failure. ~ #BillGates

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Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it. ~ #HJamesHarrington
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Remember every “mistake” a user makes is not because they’re stupid, but because your website sucks. ~#PeepLaja

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The biggest risk is not taking any risk… In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks. ~#MarckZuckerberg

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I don’t care much for Best Practice. I care about conversions. ~ #MichaelAagaard

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Do not be embarrassed by your failures, learn from them and start again. ~ #RichardBranson

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Never let your campaign write checks that you website can’t cash. ~ #AvinashKaushik

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A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed. ~#RamsayLeimenstoll

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The best thing about a failed A/B test is that it kicks you in the crotch, reddens your cheeks, and makes you try harder next time. ~ #OliGardner

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Your most unhappy customers are your greatest source of learning. ~ #BillGates

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Measurement is like laundry. It piles up the longer you wait to do it. ~ #AmberNaslund

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Never stop testing, and your advertising will never stop improving. ~ #DavidOglivy

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The goal is to turn data into information, and information into insight. ~ #CarlyFiorina

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Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes. ~ #BryanEisenberg

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Insanity: doing the same thing over and over again and expecting different results. ~ #AlbertEinstein

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One excellent way to find insights that can increase conversion is to stop focusing on why people say “yes”, and zoom in on what makes them say “no”. ~ #GregoryCiotti

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So there you have it the best conversion quotes coming from the mouths of the great minds. Hopefully there are some quotes in here that are new to you.

Do you have any quotes to that you use for inspiration? Share them below!

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Torsten Tromm

About the author

Torsten is CEO and founder of Userpeek. He is an old stager in the online business with 20 years of experience as an online marketer, conversion rate optimizer and UX strategist.

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